I don’t know if films can change the mindset of people. Cinema is a reflection of society after all. Our films stars need to promote products only after deep and thoughtful consideration.He concludes by saying, “Beauty lies in the eyes of the beholder. The youth look up to these stars as role models, so they need to be careful about the products they promote,” he says. As filmmakers, we need to pick subjects that are relevant. “As we all know, no one can become fair within seven days by using a cream.

The filmmaker doesn’t shy away from reminding celebrities of their responsibility towards their fans.”According to Mehra, stars behave irresponsibly when they choose to endorse products such as fairness creams because they know that their fans will blindly follow them. People may watch the film and change. They are the ones who care about their complexion and figure more than anything else,” he says. All the judging eyes that scrutinise a woman’s every aspect – what makeup is she wearing? What’s her hairstyle? And above all, what does her figure look like? Our films also encourage these ideas,” he says.”.”The filmmaker has a personal reason for being invested in these issues.

“Our ethical values have become saleable. Rakeysh Omprakash Mehra Anil Kapoor and Aishwarya Rai Bachchan’s upcoming film Fanney Khan, while being light-hearted and fun, attempts to address some serious issues such as body shaming and the unrealistic beauty standards of a pseudo-aristocratic society. Another problem that almost every woman faces is eve teasing.“Girls must be getting body-shamed even in their dreams. That’s why I’m keen on attacking the subject and highlighting the problems that girls face on a daily basis by presenting it in an entertaining manner on the celluloid,” he adds. | LIPIKA VARMA Published: Jul 28, 2018, 12:36 am IST Updated: Jul 28, 2018, 12:36 am IST Fanney Khan producer Rakeysh Omprakash Mehra talks about body shaming and stars’ responsibility to their fans.Body shaming very evidently gets Mehra’s blood boiling.

Tripura220 Mizoram100 Arunachal Pradesh110 China Silicone Rubber O-Rings Suppliers Entertainment, Bollywood Our ethical values have become saleable: Rakeysh Omprakash Mehra THE ASIAN AGE. Such products only encourage body shaming,” he says, adding, “According to a survey, about 92% of women are subjected to body shaming at some point in their lives. It can be a kind of learning experience for an individual. But we’ve wanted to make a film that brings the topic of body shaming to the forefront.Talking about the project, filmmaker Rakeysh Omprakash Mehra says, “Showcasing such topics will definitely bring about a change in society. “My daughter is growing, and so I too worry about these things